And others in 1910 and 1920's and it peaked after World wars to meet the demands (mass consumption) and it was this mass production that eventually led to the demise of Ford (by Buy Email Database General Motors' who offered new designs on annual basis with lots of variations). That General Motors' move was definitely a step towards era of mass customization where the output was based on market needs and desires
like the collaborative customization we find that commonly in online apparel dealer websites where they offer much more flexibility and customization in terms of design, fabric, Buy Email Database color etc. likewise adaptive customization by Dell and many others the Buy Email Database concept is still widely practiced but now the whole market is moving into another phase that is the 'mass choice". My point about choice is not from perspective
of buyer/customer only but it is also from the perspective of seller or manufacturer. The mass choice is all about the options in terms of products, over all strategies especially Buy Email Database marketing strategies available to a manufacturer and level of options and choices available to the middle man that not only include the traditional middle man but also all the interest groups, market regulators that include governments, different unions that can influence your marketing strategy plus all these factors have given the buyer the