Test Your Deliverability The best email in the world Email Database cannot be effective if it fails to reach its target audience. There are a number of reason why this may occur and it is therefore important that this problem is nipped in the bud in order to avoid a waste Email Database of time and effort. The first thing you need to consider is compatibility. You must therefore ask yourself if the emails you are sending to your audience are compatible with all devices such as mobiles, tablets and desktops. You must ensure that it displays properly by initially previewing it. If not, your audiences will have no choice other than to unsubscribe from your mailing list.
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Segment Your Audience With segmenting, you will be able to Email Database match your content with your recipient's interests. This creates a level of personalization that can make your email marketing campaign more successful. There are two ways you can segment your Email Database audience which can greatly improve your results. Geographic: adding a little local flavour to your emails draws your audience closer to you because they will see you as a person who understands them. Hence, on a subconscious level, they will be able to relate better with you because people often relate better with persons who talks about their home country or town than others especially if you are marketing locally.